MENDED
MENDED is a Brooklyn-based mending and repair studio, so that you can love your stuff longer. This project was completed as coursework in Pratt's Graphic Design Certificate program.
MENDED
MENDED is a Brooklyn-based mending and repair studio, so that you can love your stuff longer. This project was completed in Pratt's Graphic Design Certificate program.
The Objective
The client is a maker at heart. They want to make fixing things more rewarding, and serve their community by giving them the tools and teaching to do it.
MENDED wants to give people what they need to keep enjoying their belongings.
The Objective
The client is a maker at heart. They want to make fixing things more rewarding, and serve their community by giving them the tools and teaching to do it.
MENDED wants to give people what they need to keep enjoying their belongings.
The Objective
The client is a maker at heart. They want to make fixing things more rewarding, and serve their community by giving them the tools and teaching to do it.
MENDED wants to give people what they need to keep enjoying their belongings.
From clothes to furniture to electronics, most of the items we interact with on a daily basis are built to fall apart and make room for the next big thing - things today aren’t built to last, but MENDED believes they could.
From clothes to furniture to electronics, most of the items we interact with on a daily basis are built to fall apart and make room for the next big thing - things today aren’t built to last, but MENDED believes they could.
From clothes to furniture to electronics, most of the items we interact with on a daily basis are built to fall apart and make room for the next big thing - things today aren’t built to last, but MENDED believes they could.
Brand Identity
MENDED is traditional with a twist. The brand's visual elements emphasize the handmade aspect and the value of making visible the time and care put into mending.
Brand Identity
MENDED is traditional with a twist. The brand's visual elements emphasize the handmade aspect and the value of making visible the time and care put into mending.
The logo's wordmark and lettermark evoke clothing patches and stitching. The visible patch signals taking pride in your work - showing off the ability to mend and extend the longevity of your belongings.
In the wordmark, the “ed” is called out in a separate color to highlight MENDED's emphasis on education.
The logo's wordmark and lettermark evoke clothing patches and stitching. The visible patch signals taking pride in your work - showing off the ability to mend and extend the longevity of your belongings.
In the wordmark, the “ed” is called out in a separate color to highlight MENDED's emphasis on education.
MENDED marries the old and the new through earthy and energetic colors and modern geometric typography with vintage elements.
MENDED marries the old and the new through earthy and energetic colors and modern geometric typography with vintage elements.
The digital experience further connects and informs MENDED's community. Social media amplifies facts that speak to the mission of the business and provides the MENDED community with news, events, and offers.
The digital experience further connects and informs MENDED's community. Social media amplifies facts that speak to the mission of the business and provides the MENDED community with news, events, and offers.
Marketing Strategy
A core aspect of MENDED's identity is community; participating in the neighborhood ecosystem, supporting local crafts people, and showing off your work.
Marketing Strategy
A core aspect of MENDED's identity is community; participating in the neighborhood ecosystem, supporting local crafts people, and showing off your work.
This manifests in an on-the-ground approach - advertising on the subway, stickers stuck to the pole at intersections, posters passed while commuting, displayed on the tote bag of a neighbor walking by - the MENDED message is woven into the daily life of the community.
This manifests in an on-the-ground approach - advertising on the subway, stickers stuck to the pole at intersections, posters passed while commuting, displayed on the tote bag of a neighbor walking by - the MENDED message is woven into the daily life of the community.
