SUNDOG SOCIAL CLUB
A branding project for Pratt's graphic design curriculum, SUNDOG SOCIAL CLUB helps New Yorkers go beyond their boroughs and experience wild spaces.
SUNDOG SOCIAL CLUB
SUNDOG SOCIAL CLUB helps New Yorkers go beyond their boroughs and experience wild spaces.
The Objective
Interactions with nature have been proven to reduce stress and improve mood and cognitive function. in NYC 1/4 people reports experiencing mental illness. Sundog Social Club asks the question: what if New Yorkers could still access the health and wellness benefits of wild spaces?
The Objective
Interactions with nature have been proven to reduce stress and improve mood and cognitive function. in NYC 1/4 people reports experiencing mental illness. Sundog Social Club asks the question: what if New Yorkers could still access the health and wellness benefits of wild spaces?
Brand Identity
SUNDOG is adventurous, bright, and exciting. The red and blue colors represent either end of the spectrum of light visible in a sundog, and are both energizing and exciting.
Brand Identity
SUNDOG is adventurous, bright, and exciting. The red and blue colors represent either end of the spectrum of light visible in a sundog, and are both energizing and exciting.
The logo mark started with the same three points of light, but instead of being connected through the halo, they are connected through the "s" for SUNDOG.
The logo uses a rounded and inviting sans-serif, with the "o" as the initial spot of light in the halo. The other two spots of light flare on either end of the word.
Brand Identity
SUNDOG is adventurous, bright, and exciting. The red and blue colors represent either end of the spectrum of light visible in a sundog, and are both energizing and exciting.
The logo mark started with the same three points of light, but instead of being connected through the halo, they are connected through the "s" for SUNDOG.
The logo mark started with the same three points of light, but instead of being connected through the halo, they are connected through the "s" for SUNDOG.
SUNDOG's merch focuses on practical items that are at home during an adventure; a water bottle, down jacket, baseball hat - their physical products help enhance the experience of adventure.
The digital experience provides updates on excursions and merchandise, and displays member photos that they have taken while on Sundog trips.
The digital experience provides updates on excursions and merchandise, and displays member photos that they have taken while on Sundog trips.
A playful and friendly tone invites people to join in on the fun, join Sundog Social Club, and get out into nature.
SUNDOG's merch focuses on practical items that are at home during an adventure; a water bottle, down jacket, baseball hat - their physical products help enhance the experience of adventure.
Marketing Strategy
To show New Yorkers they can have the full spectrum of experience - from city to the outdoors - ads that highlight people out in wild spaces are run in locations where you might feel the most "in the city"; commuting, underground, on the subway.
Marketing Strategy
To show New Yorkers they can have the full spectrum of experience - from city to the outdoors - ads that highlight people out in wild spaces are run in locations where you might feel the most "in the city"; commuting, underground, on the subway.
A playful and friendly tone invites people to join in on the fun, join Sundog Social Club, and get out into nature.
A playful and friendly tone invites people to join in on the fun, join Sundog Social Club, and get out into nature.
The logo mark started with the same three points of light, but instead of being connected through the halo, they are connected through the "s" for SUNDOG.
